Vortex Analytics
A modern, big-data analytics company that logs user data from a website and converts it to readable information that can be used to improve sales, leads, pitches, and user experiences. The company focuses on combining several properties such engagement levels and IP lookups to provide detailed views into a company’s data. Because of this, the logo should avoid using stereotypical charts and pie graphics as it’s iconography.
The logo needs to showcase the organization’s detail-oriented philosophy and the insights their software can provide for clients. Client requests a gradient color scheme and the Roboto typeface to be consistent with the website.