Design the visual identity for a new type foundry. The company belongs to a typographer who has been designing typefaces for the last five years and wants to open an online store. A majority of the typefaces range from calligraphy to unique handwriting styles.
The logo will be primarily used on for the website and to replace characters of a font when someone downloads a demo version. For example, the ampersand is often replaced with a logo to show the user that they haven’t yet licensed the font for commercial use. The design must work on a small scale to be used for this purpose.
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