TripleWP
Logo design for a new application that simplifies the user experience of developing a website within Wordpress. The name TripleWP originated because the first beta users were able to design and update their websites three times faster than the traditional method of writing code. The WP part of the company name is a standard abbreviation of Wordpress and is an indicator to our audience of where the software can be installed. The visual identity should incorporate a typeface that reflects our cutting-edge tech. In addition, a majority of the application has already been designed around a blue, white, and black color scheme that the logo should also use. The client is not opposed to having the design be abstract, knows “It’s impossible to convey all of the software’s features in a single symbol.”